Nike Max's Lab
Digital interaction experience for Nike DotSwoosh
Category
Motion Design
3D Animation
Date
2023
Role
Motion Designer
Overview
As part of the promotional release for a version of the Air Max sneaker, Nike's .SWOOSH launched a digital campaign in the spirit of retro low-poly gaming. Players explore the lab of Max, the mascot for .SWOOSH, and can interact with various experiments that he has created. Territory was tasked with bringing the lab environment to life.
Among the experiments were a pair of AR goggles with a demo animation of how they function. Inspired by air-filled soles and textiles of Nike Air Max sneakers, I created a conceptual pair of AR goggles that would fit in this retro digital world.
See the Max's Lab experience here.
Approach
Since this was a fantastical pair of eyewear, I sketched a number of designs inspired by Nike sneakers motifs. Once a design was picked by the .Swoosh team, I 3D modelled them and animated retro-style bootup graphics to go with the demo scene animation.
Concept Iteration
To get the feel right, I designed a number of different glasses which would go on to be animated in the Max's Lab scene.
Special Thanks
Nike DotSwoosh
Ian Sterling, 2024